How PR Can Increase Your Sales

Most people think of marketing and public relations as the same thing, or if not, very similar. But while there are some similarities, they serve two different purposes. Muse.com explains the difference: Marketing is focused on promoting and selling a specific product, whereas PR is focused on maintaining a positive reputation for a company as…

You’ve heard talk about how you may need “more PR” or how something “would be good PR.” What exactly, though, are people talking about? Let’s start with the basics. PR is simply public relations. You sometimes hear PR and marketing used interchangeably, but the two are very different. According to muse.com, marketing is focused on…