The Importance of Online Reviews 

Before trying a restaurant for the first time, it’s likely that you check out the reviews from other guests’ experiences. You want to know things like price, how the food tastes, and ambiance.   Today, most consumers are depending on reviews for more than just restaurants. Every type of business from IT companies to architecture firms is leveraging online reviews to…

In 2010, technology was swiftly on the rise, which enable the entrepreneur to be smarter, faster and more mobile with their business. As we enter the next decade, we see technology becoming not just a supporter of business but an integral part of starting, running and scaling a business. From automation to the gig economy,…

All too often, small business owners think that going through a “branding process” is only for national or global companies who have widespread recognition. However, even local businesses need brand consistency. And it should go beyond an eye-catching logo and professional-looking business cards.   Entrepreneur explains it like this:  “Your brand is the sum total of your customers’ perceptions,…

Whether you’re an established company or a budding new business, standing out in your local market is key to bringing in new customers. By getting your name out in the community, you build relationships that could lead to transformative business opportunities.  Because not everyone’s budget affords them a Super Bowl commercial, businesses have to get creative for how they…