5 Ways to Incorporate Texting into Your Small Business

Marketing to your target audience can feel overwhelming – between all of the social media platforms, print, email, and other options to choose from. Thankfully, something that you’re likely using everyday can be an easy marketing tactic that your customers and leads will appreciate: text messaging or SMS marketing. Whether you want to communicate with…

All too often, small business owners think that going through a “branding process” is only for national or global companies who have widespread recognition. However, even local businesses need brand consistency. And it should go beyond an eye-catching logo and professional-looking business cards.   Entrepreneur explains it like this:  “Your brand is the sum total of your customers’ perceptions,…

“Millennials” has been a buzz word for almost a decade now, and it’s one of the largest generations in the United States. So it’s hard to dismiss them – especially if you’ve done your work on developing personas and found that 18- to 34-year-olds are your target audience. Facts about Millennials Millennials are the fastest-growing…

Here’s the good news: After six weeks, you’re basically done. You just need to get everything down on paper, set some goals and metrics, and stick to it. But, you may say, “I’m not a writer. I can’t do that!” That’s okay. As long as you can understand what you’ve written, it doesn’t have to…