Creating a Marketing Plan, Part 5: The Strategy

You’ve researched your target audience and your competition. You’ve drafted your positioning statement and figured out your pricing. What’s left? What’s left is what most people think of when they think of a marketing plan – the strategy, or how you plan to gain new customers. Most people skip straight to this step, but you…

So you’ve done your research on your target audience and looked at your competition. Are you done yet? Far from it. You need to do a little thinking now to figure out how to position your company among your competitors so you can grab market share in your target audience. Positioning, sometimes called branding, defines…

In the last post, we discussed personas – a way to find out who your target audience is. Today, we focus on finding out who’s also competing for that target audience. Chances are, unless you’ve come up with a new product or service that no one else has thought of, you’re going to have competition…

What’s the most important part of marketing? Advertisements? Press releases? Social media? No. It’s your audience. They’re the ones who will ultimately buy your product or service. They will determine whether your business succeeds or fails. To succeed in marketing – and to succeed in your business – you need to understand who those people…